To enroll your brand, you’ll need to purchase an Amazon seller account and have an active registered trademark in the country where you want to enroll, or a pending trademark application filed through Amazon IP Accelerator. Sellers who want to open an Amazon store must enroll in Amazon Brand Registry, which helps you protect your brand and provides access to free tools and reports. To help you get started, we’ve provided a rundown of what you need to know to open your own Amazon store, including advice from two small business owners who have done it themselves. You’ll also get your own web address to use in marketing campaigns. You can customize your store to look entirely unique from the typical Amazon layout, complete with multiple pages and media such as text, images and videos. One option is taking advantage of Amazon’s “ Stores” feature, which allows you to create an online store for your brand within.

Of course, the competition for customers can be fierce, so you’ll want to find ways to make your business stand out as much as possible. During the 2020 holiday season alone, American small- and medium-sized businesses sold nearly 1 billion products on the site. If you’re looking to access a wider customer base, it’s hard to rival the exposure offered by e-commerce giant. Following the advice of of business owners who run Amazon stores can help you boost your own business's success.

Amazon shop